Client: Onusu, Urban Vineyard
Sector: Retail
Discipline: Brand Identity, Naming, Discovery Session

Onusu, Urban Vineyard

The idea behind Onusu Urban Vineyard started with sustainability and wellbeing in mind. How can a vineyard create a sustainable community and give back to that community beyond just the wine? The sustainability of the project is further fuelled by the aquaponic system of growing the produce to make the product. The cycle, in itself, is a creator of job opportunities.

Focusing on giving value to the consumer in the product they are selling, inviting the community within the building to educate them on the process of the wine and their green mindset whilst building relationships and creating opportunities which benefit both the consumers and the vineyard.

So the balance between growing the grapevines using the aquaponics system and the importance of the community within this company, gave rise to ONUSU. In the Turkish language, ‘ONU’ means him, her, and it. This represents the community. ‘SU’ mean water representing the aquaponics system which is what makes this urban vineyard stand out from any other.

The repetitive line patterns along the brand identity stemmed from curiosity to look beyond what the naked eye can see. Using an electronic microscope as a tool, several grapes were put under a microscope which resulted in abstracting and rationalising contours from what were seen under the microscope. Delving under the skin of the grape itself is what made ONUSU come to life.

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Onusu Urban Vineyard billboard
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