ONUSU

WITH SUSTAINABILITY
& WELLBEING IN MIND.

Client
Onusu, Urban Vineyard

Sector
Retail

Discipline
Brand Identity
Naming
Discovery Session

Client
Onusu, Urban Vineyard

Sector
Retail

Discipline
Brand Identity
Naming
Discovery Session

Onusu, Urban Vineyard 

The idea behind Onusu Urban Vineyard started with sustainability and wellbeing in mind. How can a vineyard create a sustainable community and give back to that community beyond just the wine? The sustainability of the project is further fuelled by the aquaponic system of growing the produce to make the product. The cycle, in itself, is a creator of job opportunities.

Focusing on giving value to the consumer in the product they are selling, inviting the community within the building to educate them on the process of the wine and their green mindset whilst building relationships and creating opportunities which benefit both the consumers and the vineyard.

Onusu, Urban Vineyard 

The idea behind Onusu Urban Vineyard started with sustainability and wellbeing in mind. How can a vineyard create a sustainable community and give back to that community beyond just the wine? The sustainability of the project is further fuelled by the aquaponic system of growing the produce to make the product. The cycle, in itself, is a creator of job opportunities.

Focusing on giving value to the consumer in the product they are selling, inviting the community within the building to educate them on the process of the wine and their green mindset whilst building relationships and creating opportunities which benefit both the consumers and the vineyard.

Onusu,
Urban Vineyard
 

The idea behind Onusu Urban Vineyard started with sustainability and wellbeing in mind. How can a vineyard create a sustainable community and give back to that community beyond just the wine? The sustainability of the project is further fuelled by the aquaponic system of growing the produce to make the product. The cycle, in itself, is a creator of job opportunities.

Focusing on giving value to the consumer in the product they are selling, inviting the community within the building to educate them on the process of the wine and their green mindset whilst building relationships and creating opportunities which benefit both the consumers and the vineyard.

Onusu, Urban Vineyard 

The idea behind Onusu Urban Vineyard started with sustainability and wellbeing in mind. How can a vineyard create a sustainable community and give back to that community beyond just the wine? The sustainability of the project is further fuelled by the aquaponic system of growing the produce to make the product. The cycle, in itself, is a creator of job opportunities.

Focusing on giving value to the consumer in the product they are selling, inviting the community within the building to educate them on the process of the wine and their green mindset whilst building relationships and creating opportunities which benefit both the consumers and the vineyard.

Onusu,
Urban Vineyard
 

Our journey towards creating the identity for new sports clothing brand ‘Kudokai Apparel’ was filled with courage, creativity and imagination – just like the owners of the brand itself!

“The client had a very specific vision for the brand of his new sports clothing line: that it should feature a diamond shape, known throughout history to represent strength and invincibility”.

Strength, power and recovery became the keywords of the ‘Kudokai’ brand. The team therefore felt that it needed to be strong by name as well – so they drew inspiration from their own childhood passions.

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oakwinebarrels-onusu

So the balance between growing the grapevines using the aquaponics system and the importance of the community within this company, gave rise to ONUSU. In the Turkish language, ‘ONU’ means him, her, and it. This represents the community. ‘SU’ mean water representing the aquaponics system which is what makes this urban vineyard stand out from any other.

The repetitive line patterns along the brand identity stemmed from curiosity to look beyond what the naked eye can see. Using an electronic microscope as a tool, several grapes were put under a microscope which resulted in abstracting and rationalising contours from what were seen under the microscope. Delving under the skin of the grape itself is what made ONUSU come to life.

So the balance between growing the grapevines using the aquaponics system and the importance of the community within this company, gave rise to ONUSU. In the Turkish language, ‘ONU’ means him, her, and it. This represents the community. ‘SU’ mean water representing the aquaponics system which is what makes this urban vineyard stand out from any other.

The repetitive line patterns along the brand identity stemmed from curiosity to look beyond what the naked eye can see. Using an electronic microscope as a tool, several grapes were put under a microscope which resulted in abstracting and rationalising contours from what were seen under the microscope. Delving under the skin of the grape itself is what made ONUSU come to life.

So the balance between growing the grapevines using the aquaponics system and the importance of the community within this company, gave rise to ONUSU. In the Turkish language, ‘ONU’ means him, her, and it. This represents the community. ‘SU’ mean water representing the aquaponics system which is what makes this urban vineyard stand out from any other.

The repetitive line patterns along the brand identity stemmed from curiosity to look beyond what the naked eye can see. Using an electronic microscope as a tool, several grapes were put under a microscope which resulted in abstracting and rationalising contours from what were seen under the microscope. Delving under the skin of the grape itself is what made ONUSU come to life.

So the balance between growing the grapevines using the aquaponics system and the importance of the community within this company, gave rise to ONUSU. In the Turkish language, ‘ONU’ means him, her, and it. This represents the community. ‘SU’ mean water representing the aquaponics system which is what makes this urban vineyard stand out from any other.

The repetitive line patterns along the brand identity stemmed from curiosity to look beyond what the naked eye can see. Using an electronic microscope as a tool, several grapes were put under a microscope which resulted in abstracting and rationalising contours from what were seen under the microscope. Delving under the skin of the grape itself is what made ONUSU come to life.

So the balance between growing the grapevines using the aquaponics system and the importance of the community within this company, gave rise to ONUSU. In the Turkish language, ‘ONU’ means him, her, and it. This represents the community. ‘SU’ mean water representing the aquaponics system which is what makes this urban vineyard stand out from any other.

The repetitive line patterns along the brand identity stemmed from curiosity to look beyond what the naked eye can see. Using an electronic microscope as a tool, several grapes were put under a microscope which resulted in abstracting and rationalising contours from what were seen under the microscope. Delving under the skin of the grape itself is what made ONUSU come to life.

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