Client: Onusu Urban Vineyard
Creative Direction: Luis Muñoz
Design: Seda Ertuğrul Williams & Luis Muñoz
AI Creative Prompt Engineer: Luis Muñoz
Brand Strategy: Luis Muñoz
The concept behind Onusu Urban Vineyard started started with the question how can a vineyard create a sustainable community and give back to that community beyond just the wine? The sustainability of the project is further fuelled by the aquaponic system of growing the produce to make the product. The cycle, in itself, is a creator of job opportunities and possibilities.
The vineyard focuses on offering value to the consumer through the product they are selling, inviting the community from within the building to educate them on the process of the wine and their green ideas, while building relationships and creating opportunities that benefit both the consumers and the vineyard.