Client: European Council Of Civil Engineers
Cultural Intelligence Workshop: Luis Muñoz
Discovery + Strategy: Luis & Jeanette Muñoz
A Transformational Journey: Shaping the ECCE Strategic Plan 2023-2030.
This workshop starts as part of a process of brand strategy and cultural intelligence. The goal is to first get clarity on the future of the European Council Of Civil Engineers) and its members.
Being an international organisation, and as its members are representatives of European countries, it was important to know their views on issues based on context and culture. It was very curious to know that the word culture means something very different to each individual.