ECCE Strategic Plan 2023-2030

Brand strategy & cultural intelligence workshop.

As part of a transformation journey for the European Council of Civil Engineers (ECCE), Bureau 105 facilitated a high-impact workshop focused on brand strategy and cultural intelligence—marking the first step in shaping ECCE’s Strategic Plan 2023–2030.

Working with representatives from across Europe, we explored how key concepts such as “culture” and “future” are perceived differently depending on national context and lived experience. These perspectives were not treated as obstacles, but as raw material for building a stronger collective identity.

More information

The process allowed ECCE members to reflect, challenge assumptions, and define a set of values and principles that would inform the Council’s long-term direction. Rather than presenting a ready-made solution, the session focused on co-creation—laying the groundwork for new tools, language, and vision-building strategies that members could carry forward.

What began with hesitation transformed into a dynamic, collaborative environment where ideas flowed freely across teams and cultures. The workshop became a catalyst for innovation and has since been recognised internally as a vital practice ECCE hopes to repeat regularly.

—

Client: European Council of Civil Engineers
Cultural Intelligence Workshop: Luis Muñoz Jean Baptiste

Discovery + Strategy: Luis & Jeanette Muñoz

Testimonial

"ECCE is deeply grateful to both Luis and Jeanette Muñoz for guiding us through this transformative journey. Their commitment to inclusivity and diversity was evident throughout the workshops. They made certain that every single voice was heard, taking into account each participant's diverse cultural background, resulting in a seamless and rewarding experience for everyone involved."

ECCE Executive Board