Client: Comunidad Nueva Vida
Creative Direction: Luis Muñoz
Design: Luis Muñoz
Brand Strategy: Luis Muñoz
Discipline: Branding
"viva" is a lively and welcoming community focused on personal growth, self-love, and caring for others. It's a place where young people can come together to learn leadership skills and discover more about themselves. Viva encourages individuals to express themselves, be heard, and connect with others in a meaningful way.
Viva is a multicultural gathering spot where people from all walks of life can feel at home. It emphasizes inclusivity and diversity, creating a sense of belonging and togetherness. The community feels like a big family where members can have fun, share experiences, and build lasting friendships. Everyone is welcome and appreciated, making it a great place to relax, enjoy oneself, and support one another.