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How fans boosted Antonio's Barber Shop sales by 40%
Antonio’s Barbershop approached Bureau 105 to improve the packaging of their bespoke grooming products. During the discovery session, however, it became clear that the packaging wasn’t the real issue—it was how the effectiveness of the products was being communicated.
More information
Bureau 105 developed a strategy that focused on clarity and usefulness. Rather than redesigning packaging, we proposed the creation of video tutorials that demonstrated how each product works, explained its benefits, and introduced the product by name.
After sharing these videos on social media, sales increased by 40%, with clients requesting products specifically by name. Understanding the brand’s relationship with its audience helped redefine its communication—not just what it looks like, but how it speaks.
After sharing these videos on social media, sales increased by 40%, with clients requesting products specifically by name. Understanding the brand’s relationship with its audience helped redefine its communication—not just what it looks like, but how it speaks.
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Client: Antonio's Barber Shop
Discovery + Strategy: Luis Muñoz
Discovery + Strategy: Luis Muñoz
Testimonial
Every video tutorial was posted on all social media and we got more views than when we posted just an image - prior to posting the video tutorials we had clients calling to ask what product should they buy for a particular use or if we do have a product for a particular use. This was consuming precious
time for my receptionists and now the client knows what they are after and ask for the product by name - therefore, it is a win-win situation.
time for my receptionists and now the client knows what they are after and ask for the product by name - therefore, it is a win-win situation.
Fleur Camilleri - Marketing Director
