Client: Antonio's Barber Shop
Videos: Antonio's Barber Shop
Discovery + Strategy: Luis Muñoz
How devoted fans helped Antonio's Barber Shop increase sales.
Bureau 105’s mission, as defined by the client, was to improve the packaging of their bespoke grooming products. During the discovery session, we identified what differentiates Antonio’s Barber Shop from everyone else—how they serve their devoted clients, customers and fans with quality on a personal level. The brand aspires to attract the sophisticated, urban man who already feels comfortable about grooming. We also pinpointed which were the most popular products that people were gravitating toward. This gave us a more thoughtful approach as to what we wanted to achieve.