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Client: Antonio's Barber Shop

Videos: Antonio's Barber Shop

Discovery + Strategy: Luis Muñoz

How devoted fans helped Antonio's Barber Shop increase sales.

Bureau 105’s mission, as defined by the client, was to improve the packaging of their bespoke grooming products. During the discovery session, we identified what differentiates Antonio’s Barber Shop from everyone else—how they serve their devoted clients, customers and fans with quality on a personal level. The brand aspires to attract the sophisticated, urban man who already feels comfortable about grooming. We also pinpointed which were the most popular products that people were gravitating toward. This gave us a more thoughtful approach as to what we wanted to achieve.

More information
The outcome of the discovery session was that it was not the packaging that required changing, but rather the communication towards the effectiveness of the grooming products. Bureau 105’s strategy was in helping Antonio’s Barber Shop give a clear message in communicating this, through the use of video tutorials of how these products may benefit their clients, presenting the name of the product and explaining its use and application. Understanding how Antonio’s Barber Shop engaged with their audience and what value this engagement was to add to the brand, helped define its positioning.
Every video tutorial was posted on all social media and we got more views than when we posted just an image - prior to posting the video tutorials we had clients calling to ask what product should they buy for a particular use or if we do have a product for a particular use. This was consuming precious
time for my receptionists and now the client knows what they are after and ask for the product by name - therefore, it is a win-win situation.
Fleur Camilleri - Marketing Director

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