The City of 2066
Client: Faculty for the Built Environment. University of Malta
Strategy: Luis Muñoz, Jeanette Muñoz
We worked with a group of students from the University of Malta, a mix of architects, engineers and urban planners, who’d been given a brief by the university to design a city, a new city to be built for the year 2066.
We held a workshop with the students to break down the usual boundaries, and to think about the way cities are currently designed and how that can be changed for the future. We considered innovation, what the landscape may look like in 2066, and how we can efficiently and effectively build for the future.
Design thinking played a huge part in the workshop and ideation, getting the students to see a real human within the customer profiles they were creating, and how to be more aware of these considerations before starting the actual design process.
It started with outlining the type of person that may exist and live in 2066, to see how we could best design for them and their way of living. Yes there were innovative materials and innovative solutions, and there was an element of being confined by the knowledge and information we have at present, but it was also a chance to unleash creativity.
As a result of the workshop, the students got to see how design thinking, innovation, and lateral thinking can be deployed together even in design, engineering and architecture. Breaking boundaries and pushing towards innovation is something that we are particularly proud to share.
Seeing the transformation in these students, a group of (mainly) engineers were able to see their role as so much more than number crunching, and that they could have an impact on how buildings are designed, as well as what they can give back to society through their skills and team building, was an extremely proud moment.
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The whole concept was that they wanted to create a place to meet, for everyone to feel included and part of something; part of a family.
We chose to incorporate a Bluebird into the design concept, a bird that lives in South America, but also migrates from one country to another. There is a synergy between this bird and the people of this community, people who come from every country but hold their similarities. There is a sense of togetherness, and this space allows those people to find their voice and their own meaning of family.
Through this design and branding project, we managed to bring people together, and for that, we could not be more proud.
More information +
The whole concept was that they wanted to create a place to meet, for everyone to feel included and part of something; part of a family.
We chose to incorporate a Bluebird into the design concept, a bird that lives in South America, but also migrates from one country to another. There is a synergy between this bird and the people of this community, people who come from every country but hold their similarities. There is a sense of togetherness, and this space allows those people to find their voice and their own meaning of family.
Through this design and branding project, we managed to bring people together, and for that, we could not be more proud.
More information +
The whole concept was that they wanted to create a place to meet, for everyone to feel included and part of something; part of a family.
We chose to incorporate a Bluebird into the design concept, a bird that lives in South America, but also migrates from one country to another. There is a synergy between this bird and the people of this community, people who come from every country but hold their similarities. There is a sense of togetherness, and this space allows those people to find their voice and their own meaning of family.
Through this design and branding project, we managed to bring people together, and for that, we could not be more proud.
More information +
The whole concept was that they wanted to create a place to meet, for everyone to feel included and part of something; part of a family.
We chose to incorporate a Bluebird into the design concept, a bird that lives in South America, but also migrates from one country to another. There is a synergy between this bird and the people of this community, people who come from every country but hold their similarities. There is a sense of togetherness, and this space allows those people to find their voice and their own meaning of family.
Through this design and branding project, we managed to bring people together, and for that, we could not be more proud.
More information +
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