What are you doing?

This piece is not interested in polite curiosity. It confronts you with the question you usually avoid. Part of The Museum of Avant-garde’s permanent collection.

“What Are You Doing?” is the moment before a leap.
The split second when instinct outruns logic and you realise you have stepped into something far bigger, far stranger and far more exciting than you planned. It is the beginning of a path where risk is high, uncertainty is certain and the reward is the act itself.

Innovation does not come from playing safe. It emerges when you question what you believe, when you follow a feeling that makes no rational sense but refuses to be ignored. The work captures that tension. Fear and delight. Doubt and desire. Confusion and momentum.

Every great idea begins with that question.
Every great story begins before you have the answer.

More information
The Museum of Avant-garde. This prestigious recognition celebrates the innovative contributions to graphic design, photography, and illustration. Each year, the Museum partners with iconic figures in these fields to judge the awards, making this year’s edition a unique honor.
Client: The Museum of the Avant-garde
Design: Luis Muñoz
what-are-you-doing—poster–Museum-of-the-avant-garde

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