I’M LOVING IT (Calanca Biennale 2025 – Tree & Me)

This poster isn’t a celebration of nature. It’s an uneasy reminder that design is never neutral. Messaging, colour, form—they’re all tools used to create trust, soften realities, and turn responsibility into something easy to buy. It asks us to consider the role we play as designers in crafting these illusions. The contradictions we package. The trust we manufacture.

“I’M LOVING IT.” Really?

That’s the absurdity.

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Client: Calanca Biennale 2025
Poster design: Luis Muñoz Jean Baptiste
Discipline: Print