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I'm loving it.
I’M LOVING IT (Calanca Biennale 2025 – Tree & Me)
This poster isn’t a celebration of nature. It’s an uneasy reminder that design is never neutral. Messaging, colour, form—they’re all tools used to create trust, soften realities, and turn responsibility into something easy to buy.
The green background doesn’t honour the tree. It points to how environmental care can be polished into a marketing palette. How design wraps complex truths in comforting smiles.
It asks us to consider the role we play as designers in crafting these illusions. The contradictions we package. The trust we manufacture.
“I’M LOVING IT.” Really?
That’s the absurdity.
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