Client: Näch Alliances
Discipline: Brand Identity, Naming
Financial services that know you by name and help you achieve your goals… taking you to the next level. These are ‘Näch Alliances’ a brand that specialises in providing worldwide corporate services, including setting up of companies, formulating internal corporate strategies, act as local director or trustee for legal entities and providing general accountancy services.
The symbol for the logo can be seen as a ‘notch’ itself – a subtle approach was taken when designing the logo – just like the description mentioned before the symbol expresses a reach in the highest quality: first-rate top-notch work.
The name was therefore derived from the mindset of the directors. The word ‘notch’ (as Nach is pronounced) can take on different meanings including, to score or achieve (something) and of the highest quality: first-rate top-notch work.
Alliances was added to the name because this company seeks out to make an alliance with their client rather than see them as merely a number or source of income. This brand thinks long term when it comes to the partnerships it creates; this adds value and trust between the company and their clientele.